Brand Competitive Analysis

In: Business and Management

Submitted By tonuikyp
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Brand Competitive Analysis
Introduction
Topshop is a British international retailer that focuses in style shoes, clothing, accessories, and make-up. It has about 440 shops throughout 37 nations and internet operations in a number of its markets. The major competitors of Topshop are French Connection, GAP, Zara, and H&M. Topshop is facing competitions throughout the years that cause it to have competitive strategies. It is only that what sells first and well liked will constantly have the benefit. Topshop gives wide range of products and services in order to meet the diverse consumers they attract and give essential to innovative developments, maintaining Topshop on top of the fashion game.
Comparison Table Topshop | Zara | H&M | Topshop produce competitive prices and high quality products and services compared to H&M. | Competitive prices and quality products | Produce quality product | Has larger market than H&M | Has the largest market | Lowest market compared to Topshop an Zara | Products are edgier | Zara is much preferred due to a number of aspects, they appear much edgier | Products are not | Support and fit with the current brand image and future brand objective | Support current brand image | Fit future brand objective | Those individuals who like to maintain the current fashion prefer Topshop. | Zara seems to support a more standard fashion that can be worn from time to time | Support less standard fashion compared to Topshop and Zara | Topshop products are less expensive compared to Zara | Zara products are a little more expensive compared to Topshop products | H&M discounts much of its products |

Conclusion
Topshop faces healthy competition from H&M and Zara. Though a good number of people prefer Topshop product, both Zara and H&M also have their own regular customers who perceive their product as the…...

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