Boeing Craft

In: Business and Management

Submitted By Balu123
Words 903
Pages 4
INTERNATIONAL BUSINESS STRATEGY
SPRING 2009

Office Phone Email

Chiung-Hui Tseng 61411A (Institute of International Business) (06) 275-7575 ext.53512 ctseng@mail.ncku.edu.tw
Texts

Ireland, Hoskisson, and Hitt (2009) The Management of Strategy: Concepts and Cases, 8th Edition, South-Western Press.

Course Objectives

In the past a few decades, the trend of globalization has rendered the world economies more interdependent. All businesses today (both international and domestic ones) are exposed to international competitive forces that can have serious consequences for their performance and survival. Such international competition especially brings new challenges and problems to corporations and managers directly involved in foreign markets. Among various issues arising from international operations, this course particularly focuses on the managerial challenges associated with strategy development and corporate management for those firms whose business activities transcend national boundaries.

Specifically, objectives of this course are twofold: 1. to expose students to issues related to business strategy within the context of global markets and competition 2. to provide students with significant opportunities to develop oral communication and presentation skills

Requirements and Grading

Individual Activities: Participation 40% Exam (close-book) 20%

Group Activities: Chapter Text Presentation and Discussion Leading 20% Case Analysis and Presentation 20%

Participation:

All students are expected to PREPARE for and PARTICIPATE in every class meeting. Through in-class discussion, we can all learn from each other’s viewpoints and, more importantly, we can learn more by debating issues than by listening passively.

Grading on participation is based on the following scale:
Participation…...

Similar Documents

Craft

...CRAFT is a tool used to help improve the existing layout of the facilities from an operations management perspective. CRAFT or (Computerized Relative Allocation of Facilities Techniques) is best known for the heuristics approaches and attempts to minimize materials-handling cost by calculating cost, pair-wise interchanging departments, calculating more costs until a good solution is obtained. This tool helps facilities improved by switching two or three departments to help arrange the facility in an optimal floor plan. once the step is obtained and working The procedure requires the following inputs happen: From-To Chart, Cost Matrix, Distances and an Initial layout. Craft is used when the number of departments is so large that the computation by hand would be very intensive and make the improvement not worth the time for many companies(Watanapa, 2011). There is a slight relationship between the two because once together the make the process go smother. Systematic Layout Planning (SLP) is an organized way to conduct layout planning. SLP has a framework of phases, an patterns of procedures, and a set of conventions for identifying, rating and visualizing the elements and areas involved in planning a layout. For example, The planning and rearrangement involved in an production plant you would utilized both approaches to get the best efficient and effective results as possible. They're three important approaches in the SLP process which are relationships, space and......

Words: 260 - Pages: 2

Boeing

...(1) (a) What are the benefits to Boeing of outsourcing so much work on the 787 to foreign suppliers? - risks associated with technological gamble – 70% to foreign nations - in return for a share of the work, partners would contribute toward the 8b in development costs for the 787 - tap into the expertise of the most efficient producers, thereby driving down the costs - Boeing believed that outsourcing to other countries would help it gather sales in those countries - believed that by outsourcing the design of so many components, it will cut the time to develop the aircraft from six to four years (b) What are the potential risks? - 17 partners from 10 countries were selected to produce parts for the aircraft - the rear fuselage was to be made in SC, the middle fuselage sections and the horizontal tailpieces were to be made in Italy, three Japanese were to produce the plane’s wings, the nose was to be made in Canada - these were bulky pieces – shipped to Washington state for final assembly - cracks in a globally dispersed supply chain - mid 2007 – might be a few months late – 12 mths for first delivery - additional in 2b developmental costs - possibility of millions in penalty costs for the late delivery - several key partners were not able to meet boeing’s schedules - were the partners – technology ready to produce - component parts did not meet the required quality standards - language barrier –......

Words: 464 - Pages: 2

Boeing

...Running head: DIVERSITY AND THE BOEING COMPANY The Boeing Company, the Struggle to the Top Introduction to the Boeing Company Boeing is one of the greatest aeronautical companies in the world and they have developed many innovative products and are using the most state of the art managerial, engineering and research known to man. “Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station. The company also provides numerous military and commercial airline support services. Boeing has customers in more than 90 countries around the world and is one of the largest U.S. exporters in terms of sales.”(Boeing.com) “Boeing is organized into two business units: Boeing Commercial Airplanes and Boeing Defense, Space & Security. Supporting these units is Boeing Capital Corporation, a global provider of financing solutions; the Shared Services Group, which provides a broad range of services to Boeing worldwide; and Boeing Engineering, Operations & Technology, which helps develop, acquire, apply and protect innovative technologies and processes.”(Boeing.com) I have worked for the Boeing Company’s Defense, Space......

Words: 2477 - Pages: 10

Boeing

...company profile as this will help you to understand where the company stands in the market place and the importance of how they handled the project. I hope you like airplanes, as it would help with enjoying this project. Introduction:- Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station. Corporate Profile: 1. Boeing corporate office is located in Chicago, Illinois. 2. Boeing employs more than 158,000 people across the United States and in 70 countries 3. Manufactures commercial and military aircraft, designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. Boeing also operates the Space Shuttle and International Space Station. 4. Boeing outsource some of their manufacturing to national and foreign suppliers and assemble and manufacture in their Everett plant in Washington. 5. Boeing aggressively advertises its Commercial Airplanes' and run a special television add on Memorial Day to honor veterans. 6. A TV ad on Memorial Day as a reminder of their military involvement and advertise their commercial airplanes......

Words: 1356 - Pages: 6

Craft

...Lauren Furicchia Craft Marine Case * An Internet ad campaign taken on by CM should include links to the website. In addition, it should have links to compare CM to the top of mind brands to show the comparison and how CM is better. * They need to appeal to men, and focus on the quality and performance rather than the price. * Craft Marine should expand to Florida. According to the case, most buyers care more about quality as opposed to price. Due to this, in order to improve craft marine’s reputation they should bring in JD power and associates. This is a known company that evaluates boats based on quality. This will help Craft Marine get into consumers mind as being a top quality product. More over Craft Marine should also bring in trusted celebrities that use boats a lot. Though this would cost more, the consumers would trust the celebrity, as it is someone who frequently uses boats. AN example could be Pitbull, though he doesn’t use boats often he is viewed favorably, and he could do a music video on the boat. This would make men want to buy the boat, as the boat in the music video is seen as a way to get girls. The major boat buyer is a 30-year-old guy. In addition, Pitbull is a symbol/figure of Florida. Though it would be better to hire a celebrity directly tied to boating. * They should get more involved in luxury trade shows in Florida. In addition, CM needs to partner with distributors and dealers to offer the products in better areas of the...

Words: 853 - Pages: 4

Boeing

...Boeing Rocked by Scandal Jerry Gosh PHL/323 April 25, 2010 Chuck Thompson The Boeing Scandal In a New York Times, article my eyes affixed on a topic about The Boeing Company. Since the merger of McDonnell Douglas Corporation and Boeing, Boeings reputation started a downward spiral of ethical misconduct that tarnished the company, causing the companies aircraft market to plummet. The ethical misconducts lead to the resignation of Boeings chief executive, Philip M. Condit, in 2003. The world's largest aerospace company needed to change its reputation fast to stop the onset possibility of a corporation sell out of even worst the end to the Boeing corporation. Boeing called Harry C. Stonecipher out of retirement to be the next chief executive. Mr. Stonecipher was the key person who helped lead the merger of McDonnell Douglas Corporation and Boeing back in 1997. The number 1 priority is to restore Boeings credibility of these two areas, Defense Department, and Boeings civilian customers. The struggles of a company, long admired as one of the greatest American industrial successes, as it tries to expand its military business to compensate for losses to a European rival, Airbus, in commercial aircraft. During investigations, the chief financial officer, Michael Sears, for Boeing was dismissed for connections of ethical misconduct (Bowermaster, 2003). The investigations uncovered business dealings of misappropriation of funds proposed in supplying refueling tanker...

Words: 691 - Pages: 3

Boeing

...Boeing is one of the leaders of the aerospace industry. Boeing makes a wide assortment of aircraft which includes military crafts, commercial aircraft and even weapons such as missiles. Boing also designs and manufactures electronic and communication systems. Boeing is major service provider for NASA and operates the Space Shuttle and International space station. Boeing is successful and owes a large portion of that success to its ability to plan around complicated issues such as legal and ethical standards. Boeing has to comply with legal requirements that make planning a challenge at times. Boeing must handle internal and external affairs which can either shine a negative light on the company or a positive one. An example of this is a lawsuit that was filed in 2000 that claimed pay differential between the two genders at Boeing. Though there was evidence that supported the claim of pay differential, Boeings lawyers were able to protect the company from public scrutiny. The case was settled out of court. Boeing is well known for its dedication to social responsibility. Boeing has been philanthropic and will likely continue to be. The company is a member of the Foundation for Corporate and Social Responsibility. Some examples of its efforts in the community are the refurbishing of the Chicago Air and Water show and the Royal Aeronautical Society in London. Economic conditions have a direct impact on Boeing and its planning. With the economy at a down swing and airlines...

Words: 567 - Pages: 3

Airbus & Boeing

...Airbus vs. Boeing Stuart Taylor Chris Tillmanns November 13, 2002 The airline manufacturing industry consists of only two firms, Airbus in Toulouse, France and the Chicago-based Boeing. Two recent research and development moves at the two firms offer an insight into the positioning strategy that each is taking in the future market place. It seems the two firms are accenting two niche markets with a pair of flagship products, neither of which are in direct competition with each other. This will allow for the firms to stave off price competition in the short term by differentiating product lines, which is desirable given the recent increase in buyer power gained by lowcost airlines. Current Market Position Airbus Airbus controls 46% of the market. 1 It was formed in the 1970’s as a consortium of European aerospace firms, and was integrated into a single company in 2001. It was designed by European nations to compete with the large American manufacturers and received subsidies from the various European governments. Their product line extends from the single aisle A320 to the larger, twin aisle A340. Boeing Boeing, naturally, currently controls the other 54% of the market for commercial aircraft in terms of value delivered, and its commercial unit took in $30.1 billion in 2001.2 It introduced the 747 Jumbo Jet in 1966 which revolutionized the concept of air travel due to its large size, and ushered in the era of mass air travel. In addition, it produces a wide range...

Words: 3957 - Pages: 16

Boeing

...Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top U.S. exporter, the company supports airlines, U.S., and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training. Boeing has an overarching company Vision, which provides a broad and lofty inspiration goal to its employees. The Boeing Company Vision is: "People working together as a global enterprise for aerospace leadership." Beyond the reference to leadership, the company Vision doesn’t provide much specific guidance, so Boeing employees are also provided with a set of Boeing Business Imperatives, which Boeing believes will help the company achieve its vision. The Boeing Business goals are: - Detailed customer knowledge and focus that understand, anticipate and respond to customer needs. - Large-scale systems integration that continually develops and advances technical excellence. - A lean enterprise characterized by efficiency, supplier management, short cycle times, high quality and low transaction costs. Boeing is organized into two business units: Boeing Commercial Airplanes and Boeing Defense, Space & Security. Supporting these units are Boeing Capital Corporation, a global provider of......

Words: 288 - Pages: 2

Boeing

...THE BOEING 7E7 Teaching Note Synopsis and Objectives In 2003, the Boeing Company announced plans to build a new “super-efficient” commercial jet called the “7E7” or “Dreamliner.” This was a “bet the farm” gamble by Boeing, similar in magnitude to its earlier introductions of the 747 and 777 airliners. The technological superiority of the new airframe, as well as the fact that it would penetrate a rapidly growing market segment, were arguments for approval of the project. On the other hand, the current market for commercial airplanes was depressed because of terrorism risks, war, and SARS, a contagious illness that resulted in global travel warnings. Boeing’s board of directors would need to weigh those considerations before granting final approval to proceed with the project. The task for students is to evaluate the 7E7 project against a financial standard, the investors’ required returns. The case gives internal rates of return (IRR) for the 7E7 project under base-case and alternative forecasts. The students must estimate a weighted-average cost of capital (WACC) for Boeing’s commercial-aircraft business segment in order to evaluate the IRRs. As a result of that analysis, the students identify the key value drivers and distinguish, on a qualitative basis, the key gambles that Boeing is making. The general objective of this case is to exercise students’ skills in estimating a weighted-average cost of capital and cost of equity. The need for......

Words: 7346 - Pages: 30

Boeing

...Introduction Founded by William Boeing in Seattle, Washington, United States on July 15, 1916. Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and defence, space and security systems. A top U.S. exporter, the company supports airlines and U.S. and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defence systems, launch systems, advanced information and communication systems, and performance-based logistics and training. Boeing employs more than 165,000 people across the United States and in more than 65 countries. What Boeing Does Today • Design, assemble and support commercial jetliners – Boeing 7-series family of airplanes leads the industry – Commercial Aviation Services offers broad range of services to passenger and freight carriers • Design, assemble and support defence systems – World’s largest designer and manufacturer of military transport, tankers, fighters and rotorcraft – Global Services & Support provides services to government customers worldwide • Design and assemble satellites and launch vehicles – World’s largest provider of commercial and military satellites; major service provider to NASA and prime contractor for the International Space Station • Integrate and support large-scale systems, develop networking technology and network-centric solutions • Provide financing solutions......

Words: 1794 - Pages: 8

Boeing

... Business Study Report: Boeing Table of Contents 1. Executive Summary 3 2. Introduction 4 3. Introduction to the Business and General Business Environment 5 3.1 Major Customers of Boeing 5 3.2 Competitors of Boeing 5 3.3 Business Environment 6 3.4 Market Structure: Oligopoly 7 4. Production Costs and Scale 7 5. Macro Business Environment 9 6. Sustainability Practices of the Business 12 6.1 Sustainability in the Production Process 12 6.2 Sustainability in the Consumption of the Goods 12 7. Conclusion 13 References 15 1. Executive Summary This report has been developed for Boeing, which is the leading manufacturing company of airplanes, space-crafts and defense systems. The main quest of this report is to explore the business and the general business environment. It has also covered the major competitors of the company and the demand curve. The report has also covered the fixed and variable costs of the business and how it has affected the cost structure of the business. The report has also explored the macroeconomic environment in which Boeing is operating and what implications it has on the business of the company. Further, the report has also included the sustainability practices of Boeing and its initiatives to reduce the negative effects on the environment from its product. 2. Introduction Boeing is a multinational corporation with its roots in Seattle, USA that manufactures and design airplanes, satellites and space shuttles. It is the largest......

Words: 3772 - Pages: 16

Boeing

...- Vishal Prabhakar - Jayaraj Somarajan - Ajay Gnanashekaran - Shafrin Maredia     Table of Contents   Sl.No 1. 2. 3. 4. 5. 6. 7. 10. 11. Contents Evolution of Project Boeing 7E7 Empirical Data 7E7 Project NPV –DCF Analysis WACC Calculation Payback Period Stock Options @ Risk Analysis Conclusion References Page 1 4 5 7 11 12 22 23 24                               Table of Tables Table Number Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Content DCF Analysis Variables Regression Analysis WACC Calculations Payback Period Depreciation Call Option - NYSE Call Option - S&P 500 Put Option - NYSE Put Option - S&P 500 Sell A Call - NYSE Sell A Call - S&P 500 Sell A Put - NYSE Sell A Put - S&P 500 Covered Call - NYSE Covered Call - S&P 500 Protective Put - NYSE Protective Put - S&P 500 Protective Collar - NYSE Protective Collar - S&P 500 Long Straddle - NYSE Long Straddle - S&P 500 Short Straddle - NYSE Short Straddle - S&P 500                 Table of Exhibits List of exhibits   Exhibit A Exhibit B Exhibit C Exhibit D Exhibit E Exhibit F Exhibit G Exhibit H Exhibit I Exhibit......

Words: 5459 - Pages: 22

Craft

...Relative Allocation of Facilities Techniques (CRAFT). The basic technique of optimization in CRAFT is similar to what we did visually: exchanges of positions between different departments. The computer program, therefore, requires input data such as: 1. Load Summary 2. The existing layout and the distances different locations, 3. The floor area requirements of the different departments. In addition to this, the computer program introduces two more aspects: 4. The possibility of the differences in the costs of material handling between two different pairs of departments, expressed as rupees per load per unit distance. The per load per unit distance cost of material handling between departments 1 and 2 may be quite different from the cost per load per unit distance between departments 1 and 3 For instance, in our earlier example (visual inspection) we had considered the per load per unit distance costs to be the same for all the combinations of departments. This may be true in practice, because the type of material being handled between one pair of departments may be different from the other pair of departments and therefore the material handling equipment needed for such movement within the pair of departments may be different from one pair to another. Naturally, the materials handling costs between different pairs of departments will also be different. Such an interdepartmental cost matrix should be provided as input data. 5. CRAFT also takes into account the......

Words: 1246 - Pages: 5

Boeing

...Case Summary The Boeing 767: From Concept to Production (A) By: Runit Marda (115) The case deals about the issue faced by Dean Thorton, Vice president – General Manager of the Boeing 767 program. The company had lobbied for Federal Aviation Administration (FAA) for permission to build wide body aircraft with two-person cockpits (rather than 3). Now, being granted the permission, the issue was that already 30 of the aircrafts were into various stages of production. Now, how should Thorton handle this situation? What are the options that he has? The decision had to be taken fast as the delivery dates were fast approaching. Commercial aircraft manufacturings posed various complexities as there were over 3.1 million parts to be connected by wiring over 85 miles. In 1981, three companies dominated the market: Boeing, McDonnell Douglas and Airbus. Launching a new plane was a daunting task as the manufacturing required $1.5-2 billion (which was considered to put the whole companies’ net worth on the line!!). But, any successful product was expected to lead to heavy profits and tie up the market segment for at least 15-20 years. Buyers, comprising mainly of the top 50 airliners, negotiated on price, after sales parts and service, design modifications etc. to make the task even tougher. In 1981, Boeing was the industry leader in terms of sales, having net sales of $9.2 Billion ($5.1 Billion of the aircraft manufacturing division). Boeing partnered with subcontractors on a......

Words: 338 - Pages: 2