Bank Customer Satisfaction

In: Business and Management

Submitted By sumantaongc
Words 1998
Pages 8
Abhinav
International Monthly Refereed Journal of Research In Management & Technology
Volume II, October’13

ISSN – 2320-0073

CUSTOMER SATISFACTION - A CASE STUDY OF
SYNDICATE BANKING SERVICES
Tanu Bajaj1 and Kavita Dua2
1

Lecturer, Pt. N.R.S. Govt. College, Rohtak (Haryana), India
Email: tanubajaj2011@gmail.com
2
Reserach Scholar, Maharshi Dayanand University, Rohtak (Haryana), India
Email: Kavitaduaphd@gmail.com

ABSTRACT
Banking is an important field of study. In Indian economy where more than 70% population depends upon agriculture, there is a strong need of banking system. Syndicate bank is one of oldest & major commercial banks of India, which provides financial assistance to its local weavers. Customer is the pivot upon which whole banking business revolves. Banking is a service sector industry & customer service is the differentiating factor. Now the needs of customers have fully changed. Customer satisfaction is one of the mysterious concepts because every customer has its own expectations, beliefs, and psychology & physical variables. So it is very difficult for banks to work aligning with their customers’ needs.
Therefore to know the customer satisfaction in syndicate bank research is conducted on 75 respondents. The respondents are of different background in age, sex, education
&occupation etc. The study revealed that Syndicate bank customers are satisfied in many aspects such as bank’s basic amenities, loan procedure, and innovative schemes & with communication system & employees attitude towards some fields.

Keywords: Banking Services, Customer Satisfaction, Customer Relationship, Difficulties,
Syndicate Bank
INTRODUCTION
Banking industry has now fully changed since post-independence. The success of every business depends upon its customers. “A Customer is the most important visitor on our premises” said by…...

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