Auto Salon Business Plan

In: Business and Management

Submitted By yunkpangestanu
Words 6719
Pages 27
DAFTAR ISI

BAB I Gambaran Umum Bisnis.................................................................................................... ......4
1.1 Latar Belakang...................................................................................................................... ......4
1.2 Tujuan dan Manfaat ............................................................................................................ .......5
1.3 Ruang Lingkup Bisnis........................................................................................................... .......5
1.4 Stakeholder.................................................................................................................................6
1.5 Pendekatan ................................................................................................................................7
BAB II Rencana Pemasaran...............................................................................................................8
2.1 Deskripsi Sektor Industri.............................................................................................................8
2.2 Analisis Potensi Pasar dan Kompetitor.......................................................................................9
2.3 Analisis STP................................................................................................................................10
2.3.1 Segmenting.............................................................................................................................10
2.3.2 Targeting.................................................................................................................................10
2.3.3 Expanding...............................................................................................................................10
2.3.4…...

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