Audience Paper

In: People

Submitted By lmfindlow
Words 778
Pages 4
“Knowing your Audience”

By: Nicholas Findlow

August 16, 2013

When reading about an accident or and incident you have to think about everyone that is involved and how that may affect them. Whether it be towards the family or the company that it effects. It may be difficult to explain everything because when you do have to explain these things you will not have all the answers. When reading “Miners Trapped At Giant Freeport Mine in Papua” and “Over 30 Workers Trapped After Chilean Copper Mine” it was rather difficult for me to think of how I would personally address the family or the company about these situations.

First off I think that I would speak with the families individually because I understand that each case would be different. Such as going to there homes, sitting them down and telling them that we are doing our best to get to the trapped miners and safely bring them home. The biggest thing that I feel we would offer to the families is support and up to day information on the process of rescuing these people.

“ I am deeply saddened to have to come and speak with you today. At 1:00 p.m. this afternoon the eastern tunnel collapsed and your husband was one of the men trapped by the collapsed tunnel. We are doing everything we can to safely rescue him and the other men trapped. We completely understand your concern and are here to support you during this difficult time. If there is anything that we can do to help you please do not hesitate to ask. We will keep you posted on any new developments and will be here for you for any questions you may have. Please remember we are doing everything we can to bring your husband and these men home.”

I understand that one person could not due this job alone it would require the skill of several individuals. With that being said it…...

Similar Documents

Audience Analysis Paper

...Audience Analysis Paper Your Name COM/285 Date Abstract Analyzing an audience during a speech requires more skills than being able to communicate well verbally. In this paper different types of communications styles will be reviewed. This includes recognizing the characteristics of the audience, appropriate communication channels, and ensuring that the most effective message comes across. Audience Analysis Paper This paper is intended to show the importance of using communication to conduct meetings such as in a board room filled with stakeholders, managers, salespeople and customers giving information pertaining to the quarterly sales of the company. When delivering the speech there are many dynamics that come into play and the paper will discuss all things to be considered while addressing the audience (joseph, 2011) Characteristics of the audience In a global market there are many things to take into consideration while preparing for a speech. The obvious consideration would have to be demographics and all of the inner components of the area including ethnicity, race, and cultural origins. Working in a global market place may mean the meeting being conducting could quite possibly be seen half a world away so the proper acknowledgment of the characteristics of the audience is key. To properly deliver the speech to an attentive audience requires one to address the age, gender, and education,......

Words: 1101 - Pages: 5

Knowing Your Audience Paper

...Knowing your audience paper and Communication Release Juanita Jackson BCOM/275 03//18/2013 Shelby Frutchey Knowing your Audience Paper and Communication Release This paper will be in discussion of “Over 30 Workers Trapped After Chilean Copper Mine Collapse”, and how mass communications are needed in such disastrous situation and how their efforts to communicate should be handle. When confirming information to another company, business, organization, or a group of people it is of the imperative that an establishment knows their audience. Especially, if there’s info regarding fatalities or a disastrous event. The Chilean Copper Mine Collapsing was a very prodigal example of why audiences should be known. In August 2010, a trough in the Chilean Copper Mine cost 33 workers to be entombed at roughly 300 meters subversive. Quickly, rescue efforts were in progress, but did the company put forth effort of how to exploit info concerning the ordeal? Precisely, in such disastrous statuses, this company needed to take care in how the media relays their findings. If these are not done on a professional level, then the audience or even the world would or could rate this company at its worst ever. This should be known by immediate families of the workers first, other employees, and then a media publication was to be done, properly. Meaning, a representative, should already be in place for something if ever this matter. This individual should be chosen of the important. Then releases...

Words: 849 - Pages: 4

Audience Paper and Communication Release

...Audience Paper and Communication Release BCOM/275 August 29, 2012 Audience Paper and Communication Release When delivering news of a catastrophic nature it is important to understand the audience receiving the information. The story of over 30 Workers trapped after a Chilean Copper Mine Collapse involved many types of audiences. It was important that each audience received information according to their role in the successful evacuation of the miners. The audiences that needed communication were the miners’ family members, the company employees, clergy members, rescue teams, news reporters, and emergency medical personnel. When providing information to the audience the verbal language components of phonemes, syntax, semantics, and pragmatics and nonverbal communication components to consider are chronemics, proxemics, oculesics, kinesics, haptics, vocalics, and personal styles is something to consider to ensuring the correct message is delivered. When delivering news to the family members and to the company’s employees it is important to have factual information about the miners who are trapped; family members and co-workers will want to know the names of the miners, if the miners are alive, and the activities that will take place to rescue the miners along with an estimated time line of rescue; this can be achieved by setting up an informational center. Another thing to consider is the timeliness of updated information about the rescue activities and the......

Words: 869 - Pages: 4

Audience Analysis Paper

...Audience Analysis Paper COM/285 October 2011 Effective communication is essential, globally throughout the business world today. To be effective, one must master the art of communicating verbally, both internally and externally. Communications can take on several forms in business, including but not limited to e-mails, memos, podcasts, wiki’s and speaking to large audiences. Weather communication is verbal or written; one must know the audience they are addressing in order to get their message across and maintain tone control. When initiating an in person meeting one must first consider the audience in which they are addressing and the material that needs to be addressed. I have been asked to present an in person quarterly sales result meeting in front of a group of managers, employees and customers. In order to successfully present this meeting I first must research the information to be communicated, and then preform an audience analysis to ensure my message is effectively communicated to the audience intended. Stakeholders defined in the business dictionary “is any person, group, or organization that has a direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies”. For the purpose of this report the employees, managers and customers will now be referred to as the stakeholders.......

Words: 1078 - Pages: 5

Audience Analysis Paper

...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Charnette Randle University of Phoenix Abstract This paper will discuss the how important effective communication is when dealing with diverse group of people. This paper will discuss how an audience analysis must be done to capture the audience attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood. For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your......

Words: 1219 - Pages: 5

Audience Analysis Paper

...Audience Analysis Paper Angela Clark Com 285 Stephen Johnson Audience Analysis Paper In order for any company to be successful knowing how to communicate successfully will help convey the message that is trying to be sent. Clark Incorporated has called a quarterly sales meeting so that quarterly sales could be discussed. In attendance will be stakeholders, which will include managers, sales people and customers. This audience will be presented sales figures from the past, present and hopes for future sales increases and how we plan to increase sales and customer count by the next quarterly sales meeting. Some of the characteristics of the audience that I have to consider if this is going to be a successful meeting is that specific tasks needs to be assigned. Dead lines need to be clear and meetings need to be scheduled often. Listening to each other and reacting to emotions and words, finding ways to use all team members in ways to make sure that everyone feels a part of what is going on. When it comes time for a decision the decision will be made by the team as a whole and not by one individual person. Every member present must listen to any criticism and try to make improvements as needed and if a conflict arises than that conflict must be dealt with directly and as soon as possible. Some other factors may also include the various ages of audience members and the language of the audience. The definition of communication channel is the medium......

Words: 956 - Pages: 4

Audience Analysis Paper

...Audience Analysis Paper Karla Ramirez University of Phoenix Audience Analysis Paper Effective communication is essential in any business to succeed. “Effective communication is all about conveying your messages to other people clearly and unambiguously. It's also about receiving information that others are sending to you, with as little distortion as possible” (Mind Tools Ltd., para. 1). Presenting any message to a group requires an individual to know the audience. Analyzing the audience will allow the sender to understand the audience motivation in addition how to connect with the audience. Prior to addressing an audience, the sender will consider the characteristics of the audience, appropriate communication channels, the diversity of the audience and ensuring the message is effective. Characteristics of the Audience Speaking to a group of individuals one will encounter many personalities. While preparing a message the sender must consider the characteristic of the audience. In a group presentation, the sender may try to find a common ground among his or her audience looking at common characteristics. The sender can profile his or her audience using demographic and psychographic characteristics. “Demographic characteristics are measurable features that can be counted objectively: age, sex, race, religion, education level, income, and so on” (Locker & Kienzler, 2008, p. 44). “Psychographic characteristics are qualitative rather than quantitative: values,......

Words: 1094 - Pages: 5

Audience Analysis Paper

...Audience Analysis Paper An audience analysis is a very important first step to successfully preparing for a presentation. Analyzing an audience to present to a group of stakeholders can be quite a tedious task, and the difficulty lies in anticipating responses and needs. Stakeholders are a very diverse group ranging from management to customers, so making sure to prepare the presentation in a way that each subgroup can understand is the critical aspect of performing and communicating successfully. This paper explains the necessary steps to complete an audience analysis. Focusing on presenting quarterly sales information to managers, salespeople, and customers, all preparations are discussed to ensure proper communication that can be understood by everyone in the audience. To begin an audience analysis, it is necessary to determine what characteristics of the audience must be considered. In this case, it is especially important to first identify the primary differences between the subgroups of the stakeholders. Managers, salespeople, and customers will be present, and all have varying needs that will be expected in the presentation of the quarterly sales information. According to Locker and Kienzler (2008), the primary audience usually acts on the information presented and secondary audiences will ultimately be the implementers of ideas stemming from the presentation. In the stakeholder group who will be present at the meeting, the managers are the primary audience and the...

Words: 1121 - Pages: 5

Audience Analysis Paper

...Audience Analysis Paper Audience Analysis Paper When confronted with presenting a quarterly sales meeting to stakeholders, including managers, salespeople, and customer the person would design communication with the audience in mind. Speakers must consider the characteristics of the audience, and explain the appropriate communication channels, also keep in mind the diverse audience presenting the information to. The speaker needs to ensure the message is successful. An effective communication strategy is always identifying different groups of people with whom you will need to communicate. The audience may need to be dealt with an approached differently. Manager’s knowledge of the subject matter is extremely high. Managers may need to know the effects on customers and profit numbers they are seeking. Salespeople’s experience on the subject matter is also excessive. Salespeople will want the details of the sales information so they will not speculate if sales enhanced. Customers will vary in age, occupation, income, and interests. However, customers are going to apprehensive with how product or service in the sales report is doing on the market. Stakeholders take interest in information on the quarterly sales chart, because it indentifies the increase or decrease in the company’s production. Many different types of communication channels can be used however face -to-face or in-person is considered extremely rich. Face-to-face and in- person meetings are......

Words: 746 - Pages: 3

Knowing Your Audience Paper

...Knowing Your Audience Paper and Communication Release When a tragedy takes place news, information and misinformation travel rapidly in the surrounding areas near the crisis. Most of the times depending on the magnitude of the issue, word will quickly travel around a country and in certain cases the world. Word traveled quickly around the world when the San Jose mine collapsed in the Atacama region of Chile back on August 5, 2010 occurred. When communicating an incident like this you must realize feedback can differ from culture, religion, social class, ethnicity, or for many other reasons. It is crucial when sending a particular message to diverse audiences that one prepares all messages to correctly converse about each matter. Overwhelming news can be complex to convey because of the emotional connection that may be at hand. The sender must comprise enough relevant information so the receiver can process the particular situation, but the sender cannot add in pointless information as that may raise too much emotion or direct the receiver into fictitious promises or expectations. Each message the mining company sent out had to communicate the same basic information, Weik, J. (2010) over 30 miners were trapped, but this information was required to be constructed in a different way for each audience listening. Pragmatics, the use and language between specific parties, and semantics, the meaning behind words, are the key areas to focus on when delivering this information to...

Words: 1283 - Pages: 6

Audience Analysis Paper

...Audience Analysis Paper Abstract This paper will discuss how important effective communication is when dealing with diverse groups of people. This paper will discuss how an audience analysis must be done to capture the audiences’ attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper     Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood.     For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your recommendations or will act on the basis of your message. It is very necessary to reach your......

Words: 1208 - Pages: 5

Audience Analysis Paper

...Audience Analysis Paper Ivan Justiniano COM285 Prof. Lourdes Lebrón-Bayrón, MS, CDC® Audience Analysis When addressing an audience while giving a report, a class, a conference or any kind of speech, one must take into consideration what type of person or persons are being addressed and which type of information is or should be given. Different audiences require different deliveries and different types of information. Taking into account the requirements of this essay, we will focus on the three types of audiences and one type of information. Our scenario revolves around a quarterly sales report given to managers, salespersons and customers. The managers are an audience that pretty much needs to know everything about sales, to include actual sales and projections, sales quotas and salespersons performance and shortcomings. They should also have knowledge of salespersons productivity reports. In addition managers should have information regarding products, prices, special sales and the results and performance of each. The managers are responsible for the quality of the sales staff, and some of the information given in the Quarterly Sales Report could be deemed as confidential and only for the eyes of the management team. As far as salespersons is concerned, they should only have information about new products, changes in pricing and descriptions of old products, what is being sold, prices and special sales offers and, if provided, information and demographics......

Words: 979 - Pages: 4

Audience Analysis Paper

...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Adrian Perez Business Communication Kelly Parker Audience Analysis Paper In any organization or business, different types of meeting will take place with the organization which will involve different situations. It is critical to prepare for a business meeting especially when it involves stakeholders, your managers, salespeople, and customers. The main key to a successful meeting regardless of what is being presented is communication. How will the message be received? What type of audience will be attending? Is the message effective? All these points are important when preparing for a business meeting. There are different characteristics of the audience to consider when preparing for a meeting. When getting ready for the meeting, identify what kind of audience will attend. There are five different types of audiences to consider. One of them is the gatekeeper, which can stop the message and will not be received by other audiences. The primary audience decides if message will be accepted. The secondary audience can maybe implement ideas after they have been approved. The auxiliary audience will not interact with the message. Last but not least, the watchdog audience has political, social, or economic power, which can base future actions on the message. All these types of audiences are going to influence the message coming across. There are two......

Words: 854 - Pages: 4

Audience Analysis Paper

...Audience Analysis Paper COM/285 November 21, 2011 Audience Analysis Paper In this paper I will address a situation in which I am call to present quarterly sales information at an in person meeting to a group of stakeholders, including managers, salespeople, and customers. I will report all the summarize profits and production as well as any issues during this period. The purpose of this meeting is to give explanation, demand or convince, and create a good representation of our company. In many organizations communication has developed into a major concern. Communications plays a significant part in presenting the quarterly sales information at an in person meeting. The key success to develop a positive meeting to the audience is to present a goodwill message. This goodwill message will present an optimistic representation of me to my organization. The goodwill message will treat my audience as a person, not as a number. The goodwill message will also bond good relationship between my audience and me. In order to perform this presentation effectively, I need to analyze my audience. Identify the channels of communication and any special considerations to make sure the message is effective. Audience analysis is the first step in any communication process: it gives you the tools you need to shape your product and your message. In order to communicate effectively with your audience, you need to understand who they are, what groups they belong to, and what values......

Words: 945 - Pages: 4

Audience Analysis Paper

...Audience Analysis Paper COM/285 R. Gary Lee Audience Analysis Paper The art of communicating is something that must be mastered when delivering results to an audience. To communicate effectively there are several factors that must be considered, and the mastery of knowing your audience determines how effective you are in communicating. If, you are charged with the task of “present[ing] quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers” (COM/285 Syllabus, 2010, p. 8), how do you convey this information? Communication must always be designed with the audience to which you are communicating in mind (COM/285 Syllabus, 2010, p. 8). You must consider the characteristics of the audience, the channels used when communicating, the diversity of the group being communicated to, and by lastly determining how effective the communication was to that group. The characteristics of the shareholders must be considered when communicating sales information. Each, the managers, the salespeople, and the customers have a different stake in the information that is being presented. The information, whether it is positive or negative, affects each group in a different way. The information communicated will help the managers determine if they are leading their teams productively, or of they need to increase or change efforts. The sales results for the quarter also affect the salespeople similarly, it will......

Words: 781 - Pages: 4