Article Analysis

In: English and Literature

Submitted By Ashley1719
Words 893
Pages 4
Fixon Ball Clicker Erasable: Appealing to Younger Women

There is a young American girl in the middle of the page. She is wearing a collared shirt and a sweater vest, she has her hand on her forehead as to show “oh no, not anther mistake.” She appears to be sitting at a desk in a classroom working on drawing pictures of animals. Above the girl’s head are the words “Erase every ‘Oops.’” in red, italicized font. At the bottom of the page there is a long red pen that takes up three-fourths of the width of the page. On the pen it says Frixon Ball Clicker Erasable. On the left side of the pen there is a picture of a hand using the pen to begin to erase the words Incredible, Erasable ink, in red little font. Under that illustration there is the logo for the Frixon Ball Clicker in blue font. Next to that, in the middle of the page, there is a brief description of the product. On the right side of the description, there is the logo for Pilot in blue and in the bottom right corner under that it says “Power to the Pen!” in black.
The ad, placed in the Women’s Day magazine, is very effective in targeting the audience if mothers of young children. However, this audience is not the only ones that read this particular magazine. Young women, starting their own careers, and some still in college also read this magazine. This magazine provides many great ideas for women; ranging from healthy recipes, to relationship advice, to DIY home décor ideas. In this advertisement analysis and proposal, I will define who the ad targets and how it is targeting them, how the ads appeals work for them, and then I will define and describe a new target audience, describe an ad designed to appeal to them, and what types of appeals the new ad will use and why.
When we look through the magazine, we see women dressed in fun clothing, usually in style with the new trends. Every woman in the…...

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