An Assignment on Walton

In: Business and Management

Submitted By prokash
Words 1607
Pages 7
Introduction :
We are the member of Over Viewer Group. Our group has been asked to make a research paper on” Analysis of Marketing Mix ” in Marketing 101 course by Mashruha Zabeen , lecturer of East West University ,department of business administration. We have been selected to make the case study on “Walton HIL (Walton Hi-Tech Industries Ltd.)”. We have selected a specific product of Walton. Our selected product is “Walton Refrigerator and freezer”. We have six members in our “Over Viewer” group.

Name and ID of group members:
Abu Hossain Anik :2010-3-10-045
Sohan Kowsar :2010-3-10-128
Syad Abrar Ahamad : 2010-3-10-127
Ibrahim Hamid 2010-2-13-085
Mahamudul Mojid Mim 2010-3-13-048
Sanjoy Sarker 2010-3-10-046

Company profile:
Walton HIL (Walton Hi-Tech Industries Ltd.) is the pioneer of Refrigerator, Freezer, and Motorcycle manufacturing technology in Bangladesh which is treated as one of the most sophisticated plants in South East Asia. It is also the manufacturer of Energy Saving Lamp and Microwave Oven. R. B. Group, Mother Company of Walton Hi-Tech Industries Ltd. (Walton HIL) is one of the country’s top and expanding business organizations in the arena of electrical, electronic products, which has been operating its business with a great reputation using the brand. Walton is directed by 5 owner-directors. The whole company is divided into 40 departments with almost 17000 employees. R. B. Group started its journey in 1977 with the views of social and economical commitment. Walton has established itself as a manufacturing company in 2003 and started their commercial production and sales since 2006 with the slogan “Walton at Every Home” .They have built up an industry in Gajipur, kaliakoir, Chandra. Walton is the only company of Bangladesh which is manufacturing electronic products in our country. Establishment of Walton HIL to manufacture…...

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