Adri91

In: Business and Management

Submitted By agdorador
Words 1574
Pages 7
Katarzyna Gawor

Soňa Halásová

Friedemann Polzin

International Business Strategy: IKEA

IKEA – Overwiev
Global business strategy
Generic Strategy Organizational structure Operational strategy CSR

Regional Strategy in CEE
Swedwood New markets – sourcing and customers

Local strategy in Slovakia
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International Business Strategy: IKEA

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IKEA – historic background
IKEA Svenska AB (1943) → Ingvar Kamprad Entering the Scandinavian market (1963) Expansion into Europe and first steps overseas  Switzerland and Germany in the 1970’s Fall of the Iron Curtain → full entry into CEE → Swedwood Entry to the British market → aquisition of Habitat Further expansion → China and Russia
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Facts & Figures
The IKEA Group: 253 stores in 24 countries 41 trading service offices in 30 countries 27 distribution centres and 11 customer distribution centres in 16 countries
183 stores in Europe (the largest market) 46 in North America 11 in Russia 10 in China and Japan 3 in Australia
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Facts & Figures
Products: wide range of products including approx. 9500 standarized models of flat pack furniture avialable in IKEA stores all over the world Houses & flats – BoKlok in Scandinavia & in the UK (since 1996) Family Mobile in the UK (since 2008) Product names  special naming system developed by IKEA
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Facts & Figures
Employees:
Co­workers by region
Asia and Australia: 7.650 North America:16.800 Europe:103.350

Co­workers by function
Purchasing, distribution, wholesale:14.500 Swedwood Group 17.100 Retail 96.200
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Facts & figures
Sales

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International Business Strategy: IKEA

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Facts & Figures
Sales:…...

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