About Mission and Vision

In: Business and Management

Submitted By binitbhura
Words 999
Pages 4
What is a Vision?
Vision is something which outlines what the organization wants to be, or how it wants the world in which it operates to be. It is a long-term view and concentrates on the future. It can be emotive and is a source of inspiration. For example, a charity working with the poor might have a vision statement which reads "A World without Poverty."
An explicit statement of what you want to do, be or have in the future. It must be positive and detailed enough for people to form a mental picture. It must be inspiring, challenging and worth the effort.

NATURE OF VISION STATEMENT
1. Brevity
A good vision statement is succinct, which makes it easy for managers and leaders to communicate and employees to remember. Vision statements are less effective when they are too short or too long. The average vision statement is about 35 words, or two to three sentences. 2. Clarity
A vision should unite the organization and provide a stable, transcendent goal. The vision should avoid using jargon and buzz words and should use understandable terminology. Writing concise sentences is another way of clarifying a vision statement.
3. Abstract and Challenging
An effective vision statement sets an abstract yet challenging goal. The goal should not be stated too concretely but rather at a higher level of abstraction. This allows it to be relevant to all employees, thus permitting it to guide their daily actions and decisions.
4. States the Organization’s Purpose
A vision should state a general idea of why the organization exists but should avoid including overly general statements. An effective vision statement should describe what the organization intends to achieve. The statement of purpose can include the organization’s current or desired products or services, its markets in which it intends to offer those products and services, and the impact that its products…...

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