10 Trends

In: Business and Management

Submitted By mabubeo1
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STRATEGY in the
SPECIAL ISSUE

NEW WORLD

The

10 Trends You Have to Watch
| by Eric Beinhocker, Ian Davis, and Lenny Mendonca
AFTER A FULL YEAR in heads-down crisis mode,

to the evolving role of business in society. Here we discuss how the crisis may affect their trajectories, and we address the implications for strategy. Some trends, we argue, remain firmly on track, but uncertainties are cropping up around others. We also see signs of new forces emerging, which we will be exploring in more detail in the months ahead. The overall picture is of an altered business landscape. It does seem there will be no going back to the precrisis world. hbr.org
Are these the right trends to watch? Share your thoughts with the authors at landscape.hbr.org.

business executives are looking again to the future. As they reengage in strategic thinking, many are struck by a sense that the world has changed: The turmoil was not merely another turn of the business cycle but a restructuring of the economic order. Is that impression accurate? To answer this question, it is necessary to examine the underlying forces that shape the business environment and to look for discontinuities. McKinsey & Company tracks the most important of these forces, from the growth of emerging markets
Lorenzo Petrantoni

Eric Beinhocker is a senior fellow at the McKinsey Global Institute, McKinsey & Company’s economics

research arm, where he leads research on economic, management, and public policy issues; he is based in London. Ian Davis, also based in London, is McKinsey’s th managing director. Lenny Mendonca is the chair of the McKinsey Global Institute and a director in the firm’s San Francisco o ce.

hbr.org

|

July–August 2009

|

Harvard Business Review 55

STRATEGY

in the

NEW WORLD.

Resources feeling the strain
Just prior to the financial crisis, rising demand for…...

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